For this class assignment, we were tasked with writing a positioning paper, strategy and copy document for paper clips at the Drake University Book Store. This is the mock-up for my ad.
The Set-up and Development
I had a spark of creativity the night before this was due. I had planned to make an ad featuring Will Forte as MacGruber., but I didn’t think that was a fun challenge. In my living room, I have about five or six magazine ads from the forties, fifties, and sixties. Most of them are either cigarette ads or car rental ads with a few random others. I have always loved old watch ads. Maybe I’ve been interested because I’ve never really needed a watch in my life.
Earlier this semester I bought a pack of one hundred colored paperclips but never ended up getting the chance to use them. But now I had an idea…